Rabobank and ABN AMRO have agreed on the sale and transfer of all the shares in Alfam and its subsidiaries from ABN AMRO to Rabobank’s consumer credit provider, Rabo Direct Financiering, operating under the name Freo. Alfam, trading under the name Defam, is a leading Dutch provider of consumer credit products, specialising in the origination and management of personal loans and consumer finance products.
By combining their strengths, Alfam and Freo form a robust, efficient, and future-proof credit provider, bringing together expertise, experience, and digital capabilities. Together, they will not only create a leading credit provider ready for the future, but the acquisition also opens the door to new collaborations with intermediaries from the Defam network and with ABN AMRO. This creates opportunities for growth and ensures that Dutch consumers can continue to rely on a responsible range of consumer credit.
Our multidisciplinary team of lawyers and tax advisers assisted Rabobank on the legal and tax aspects of this transaction, conducting comprehensive legal due diligence. We also advised on competition and financial regulatory requirements, employment and pension arrangements, and have handled negotiation of all the relevant transaction documentation.
Subject to closing conditions and approvals, the deal is expected to close in 2026. We look forward to supporting Rabobank as the deal moves towards completion and to contributing to the next chapter in Dutch consumer finance.
