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18 August 2021 / deal

Publicis Groupe Benelux acquires Boomerang

Loyens & Loeff advised Publicis Groupe on its acquisition of Boomerang, an independent creative agency.

Publicis Groupe Benelux has acquired Amsterdam-based agency, Boomerang, adding repower to its dynamic creativity and content offering for global and local clients. Through the partnership, Boomerang’s clients will have direct access to the scale, media- and creative capabilities of Publicis Groupe.

Publicis Groupe Benelux acquires Boomerang


OptiGroup AB acquires Koemans Verpakkingen B.V

OptiGroup AB acquires Koemans Verpakkingen B.V

The company will become part of OptiGroup’s Packaging business area and will continue to operate under its current brand. read more
Litigation-Trend-Report

Trend Report - Litigation & Risk Management - Sept. 2021

This trend report provides practical guidance to help mitigate exposure to litigation challenging such transactions. read more
deal-id&t1

LiveStyle sells ID&T to Superstruct Entertainment

Loyens & Loeff advised longstanding client LiveStyle on its sale of ID&T to Superstruct, a portfolio company of Providence Equity. read more