Loyens & Loeff

Integrated legal and tax advice

Is your question of a legal or tax nature, or both? What are the legal consequences of a particular tax structure and vice versa? More and more companies, financial institutions, governments and individuals are discovering the benefits of customised integrated advice.

Full-service practice

As a leading firm, Loyens & Loeff is the natural choice as a legal and tax partner if you do business in or from the Netherlands, Belgium, Luxembourg or Switzerland, our home markets. You can count on personal advice from any of our 800 advisers based in one of our offices in the Benelux and Switzerland or in key financial centres around the world. Thanks to our full-service practice, specific sector experience and thorough understanding of the market, our advisers comprehend exactly what you need.

Sharing knowledge

Loyens & Loeff is happy to share its expertise with you. Please click on the following links:


GDPR - Consent and Transparency

This update aims to provide you with a practical overview of the most relevant changes resulting from the General Data Protection Regulation (GDPR), applicable as from 25 May 2018. This month’s issue discusses the requirements relating to consent and transparency.

Read more

McDonald’s successful in protecting its “Mc” prefix

On 5 July 2015, the General Court of the European Union rendered its judgment in Case T-518/13, ruling that the repute of McDonald’s trade marks makes it possible to prevent the registration, for foods or beverages, of trade marks combining the prefix ‘Mac’ or ‘Mc’ with the name of a foodstuff or beverage.

Background of the dispute

In 2008, a Singaporean company applied for registration of the EU trade mark “MACCOFFEE” for foodstuffs and beverages. In 2010, the European Union Intellectual Property Office (EUIPO, formerly OHIM), granted that trademark.

On 13 August 2010, the McDonald’s Corporation started proceedings to have the trade mark declared invalid on the basis of its earlier EU trade mark “McDONALD’S” as well as 12 other trade marks which included the word elements ‘Mc’ or ‘Mac’ as prefixes, such as BIG MAC, McFlurry, Mc Muffin, etc.

In April 2012, the Cancellation Division of EUIPO ruled in favour of the McDonald’s Corporation, declaring that the MACCOFFEE trade mark was taking unfair advantage of the reputation of the McDONALD’S trade mark. The Singaporean company filed an appeal against the decision of the Cancellation Division. However, the Board of Appeal of EUIPO dismissed that appeal in its entirety, concurring, in essence, with the Cancellation Division’s argument that the MACCOFFEE trademark was taking unfair advantage of the...

Read more


People Finder