WHP Global is partnering with Guess? to purchase the rag & bone’s brand and establish a joint venture. The brand directly operates 34 stores in the U.S. and two stores in the U.K. and is also sold in retail stores globally.

WHP Global is a leading New York based firm that acquires global consumer brands and invests in high-growth distribution channels including digital commerce platforms and global expansion. WHP owns a portfolio of consumer brands that collectively generate over USD $7 billion in global retail sales.