Publicis Groupe Benelux acquires Boomerang

Loyens & Loeff advised Publicis Groupe on its acquisition of Boomerang, an independent creative agency. Publicis Groupe Benelux has acquired Amsterdam-based agency, Boomerang, adding repower to its dynamic creativity and content offering for global and local clients. Through the partnership, Boomerang’s clients will have direct access to the scale, media- and creative capabilities of Publicis Groupe.